To improve the competitiveness of the online store you need are a few simple things.
1. Cap site. Buyer understands where he was: it sells so-and-so, the best in the city.
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2. Offer. Why did he have to buy it from you? Make the best deal, give him something that others do not.
3. Payment and Delivery. Tell us how it can pay and receive. The more options, the better. The beauty of an online store is that it is not bound by geographical boundaries, but add the ability to self-delivery to local communities. 4. Usability. On the one hand usability, easiness to another location required. Add work through web design, create subcategories, create a filter to make this easier for the consumer. 5. description and photo. Virtual store has its own specifics, here it is impossible to assess the quality of the probe and cover the seller a question. Therefore, a clear and detailed description of the goods, with high-quality photos, are so important. 6. The button "Buy". Suggest an order immediately, is located next to the button Order. Let it be enticing, and pulls to press, but add another button "continue shopping". 7. "In a single click." Simplified order form, ideal for an online store. It is not clear, why do not all use it. Click - the goods in the basket, click - already bought, such an approach will increase sales by 20%.
8. Sign in with social networks. Authorization not only simplifies the buying process for the user, but also an additional promotional tool in social networks. So why ignore the advertising work is not large, and the benefits can be substantial.
9. Step by step instructions. By specifying the action, rather than a faceless "Next" button, you conquer the location of the customer. Select items "-> Checkout -> installment> delivery." Clarity of wording gives the buyer confidence, and the like is good for sales. 10. Down with access to personal data! That's a moot point. On the one hand, the mandatory registration - often deters customers. Most people do not like to share their personal data. They hoped to make a purchase and never have to see. Why do they need to register, they can easily prefer you to another vendor without such intrusive.
On the other hand, if they will be satisfied with your services, then they come back, and only then, will be registered voluntarily in the hope of discounts and bonuses for regular customers.
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